BLACKPINK is rewriting the record books again.
Their third mini album DEADLINE sold 1,461,785 copies in just 24 hours — the highest first-day sales for any girl group in Hanteo history.
Now they’re turning Seoul into an interactive fan map with the HOURGLASS Tour.
BLACKPINK is officially back — and the numbers are already historic.
On February 27 at 2 p.m. KST, the quartet released their third mini album DEADLINE alongside its title track “GO.” Within the first 24 hours, the album recorded 1,461,785 copies sold on Hanteo, setting a new benchmark for girl groups in the chart’s history.
The achievement officially surpasses the previous first-day sales record held by aespa for MY WORLD in 2023. More significantly, BLACKPINK has now become the first girl group ever to surpass one million first-day sales on Hanteo with two separate albums, reinforcing their ability to mobilize purchasing power at scale across multiple eras.
The Hourglass Tour
To mark the release of DEADLINE, YG Entertainment launched the “BLACKPINK 3rd MINI ALBUM [DEADLINE] HOURGLASS TOUR,” running March 1–9 across Seoul.
The activation spans four retail locations:
- The Same Hapjeong
- Soundwave Yeongdeungpo Times Square
- Musinsa Standard Seongsu
- K-Town4U COEX
The four stores are geographically mapped around the National Museum of Korea in an hourglass formation — a direct visual extension of the album’s Deadline theme.
Rather than limiting the comeback to streaming and stage performances, this campaign turns Seoul itself into a coordinated promotional map.
How the Stamp System Works
Fans who purchase DEADLINE at each of the four designated stops collect exclusive images and stamps. Completing all four locations unlocks a reward package that includes:
- A special poster set
- An hourglass-shaped display stand
Offline purchases also qualify for double rewards and eligibility for the Stamp Tour participation program, incentivizing physical retail engagement at a time when global music consumption is largely digital.
It’s a strategic move. Physical album sales remain one of K-pop’s strongest revenue pillars, and experiential retail keeps foot traffic alive while deepening fan immersion.
