Big Hit’s New CEO: From Training Trainees to Leading the Empire
Published February 26, 2025
Big Hit Music is entering a new era, and at the helm is none other than Shin Seon-jeong. If you’re not familiar with her name yet, you will be soon—because she’s been instrumental in shaping the label’s biggest success stories from the very beginning.
From the Ground Up
Shin Seon-jeong isn’t just another executive parachuted into the role. She’s one of Big Hit’s original ten employees, back when BTS was still in training. Her journey from talent development to CEO is a true testament to dedication and perseverance.
One of her defining moments? She was one of the two people who fought for Jimin to stay in BTS during his trainee days.
RM himself has acknowledged how crucial that decision was, saying that saving Jimin essentially saved BTS. Of course, every member of BTS is irreplaceable, but it’s fascinating to know that behind the scenes, key figures like Shin Seon-jeong played pivotal roles in their formation.
The Architect of HYBE’s Training System
Beyond BTS, Shin Seon-jeong has been the mastermind behind the entire training and development system at HYBE. She’s helped shape the careers of groups like ENHYPEN, TXT, and LE SSERAFIM, ensuring that every trainee receives the best guidance from the start.
One of her most unique contributions is the artist-controlled scheduling system. Unlike the rigid training schedules of other companies, HYBE trainees get to decide their own learning paths. Instead of being told what to do every hour, they choose their own classes, pushing them to take personal responsibility for their growth. This philosophy aligns with HYBE founder Bang Si-hyuk’s belief that while skills can be taught, dedication and passion must come from within.
Tough but Fair Leadership
As someone deeply involved in training idols, Shin Seon-jeong has a clear-eyed view of the industry. She reminds trainees that being an idol is not just about fame—it’s a job, and like any other job, they must contribute to the company’s success.
Her approach is disciplined yet compassionate. She doesn’t see herself as a mother figure to trainees but as a mentor preparing them for success. Once they debut, they move on, and she steps back. It’s a thankless job in many ways—she plants the seeds, but the management reaps the rewards.
A Leader Who Knows the Industry Inside Out
What makes her appointment so exciting is that she understands Big Hit Music from the inside out. She’s been there since the early struggles and has played a key role in shaping its talent pipeline. Her loyalty and expertise make her the perfect fit for the role.
While some are focusing on the fact that she’s the first female CEO of Big Hit, the real takeaway should be this: She got the job because she’s qualified. Period. Her leadership will be judged on her ability to steer Big Hit’s biggest names—including BTS and their solo careers—through the ever-evolving music industry.
The Future of Big Hit Under Her Leadership
With Shin Seon-jeong at the helm, Big Hit Music is in steady hands. She’s already proven her ability to nurture talent and build systems that work. Now, as CEO, she’ll be overseeing not just trainees but some of the world’s most influential artists.
The road ahead will be challenging, but if there’s one thing we know about her, it’s that she’s always been prepared to do what it takes to make Big Hit—and its artists—thrive.
related video
FRESH POSTS
