The VMAs vs. The Grammys: Are Music Awards About Artistry or Popularity?
Published February 14, 2025
MTV’s Video Music Awards (VMAs) have long been considered a major event in the music industry, but over the years, their credibility has been questioned. Why? Because the selection process often prioritizes popularity, controversy, and engagement over true artistry.
The VMAs are undeniably fun. They give artists a chance to perform, showcase their music, and generate buzz. But are they a true marker of artistic excellence? Not really. While fan votes play a role in some categories, many decisions are made behind the scenes by MTV’s internal committees. In fact, organizers have the power to override votes if they choose to, making the process less about merit and more about spectacle.
This isn’t a new phenomenon. MTV has always been about creating viral moments.
Think back to Madonna’s Like a Virgin performance or the many controversial stunts that have kept audiences talking. The VMAs thrive on entertainment value rather than genuine musical achievement.
The Grammys: A Different Kind of Recognition
Unlike the VMAs, the Grammys follow a different process. To be nominated, an artist’s work must be submitted by their label or management—often requiring a submission fee. From there, members of the Recording Academy, which consists of musicians, producers, and industry professionals, vote on the nominations and, later, on the winners.
The key difference? The Grammys are judged by industry insiders rather than fans or TV executives, theoretically giving them more credibility. However, they aren’t without flaws. The Grammys have faced criticism for favoritism, lack of diversity, and outdated voting structures, leading many to question whether they truly recognize the best in music.
BTS and the K-Pop Category Dilemma
One major frustration among fans is how BTS—and even solo members like Jungkook and Jimin—continue to be placed in K-pop-specific categories rather than competing in broader, general categories.
At this stage in their careers, BTS has proven their global impact beyond K-pop, yet award shows still seem to limit them to a single genre.
Should BTS be recognized outside the K-pop label? Absolutely. Their music transcends genres, their influence is global, and they have broken records that no other act has achieved. Yet, outdated categorization continues to hold them back, sparking debate year after year.
So, What Should Fans Do?
First, don’t stress too much about awards. While it’s exciting to see your favorite artists win, a trophy doesn’t define their talent, success, or impact.
Second, if you want to support your favorite artists, vote!
BTS and Awards: Celebrating Success Beyond Trophies
While it’s thrilling to see BTS members nominated, it’s important to recognize award shows for what they are—entertainment events rather than definitive measures of musical excellence. Whether or not they take home a trophy, their legacy in music history is already secure.
So, let’s celebrate their achievements, keep streaming the music we love, and enjoy the ride!
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