Google is starting to creep into the entertainment industry via AI-generated music with new investments in Lyria and Producer AI, signaling a broader strategy to embed generative tools directly into …
Think Piece
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GeneralMusicThink Piece
BILLBOARD IS IMPLODING. YOUTUE IS REBELLING. CONCEPT OF SUCCESS IN MUSIC IS CHANGING
Billboard lowered the threshold for streams to convert into album units—meaning it’s now easier for artists to rack up “units” through streaming than it was under the previous formula. At …
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For years, the phrase fan service has been pinned almost exclusively on K-pop. Whenever an idol pulls up a shirt, leans into a member for a cute moment, or plays …
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There is a long-running tension in how Western audiences or audiences outside of Korea interpret the relationship of Korean idols amongst each other, specifically male ones. And perhaps, the most …
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K-popMin Hee Jin vs HYBEMusicThink Piece
HOW TO REBRAND NEW JEANS: CAN HAERIN & HYEIN CARRY THE NAME WITHOUT MINJI, HANNI, & DANIELLE
No artist in Korea has been given a penthouse apartment, paid $3.5 million in their second year, placed at the top of every brand’s wishlist, granted a dedicated makeup suite, …
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Why streaming platforms should stay transparent, agnostic, and accountable A new class-action lawsuit has been filed against Spotify over Discovery Mode, the feature that allows artists to trade a portion …
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When South Korean actor Kim Soo-hyun found himself embroiled in one of the most explosive celebrity scandals of 2025, it wasn’t just about tabloid rumors—it became a full-blown legal and …
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In Asia’s fast-rising entertainment capitals, fame is no longer built on artistry alone — it’s engineered, boosted, and optimized like a tech product. From stream farms and influencer payoffs to …
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BTSThink Piece
BTS WAS ACCUSED OF MANIPULATING CHARTS—AND TAYLOR SWIFT WAS PRAISED FOR THE SAME THING
In the high-stakes world of music charts, few battles have been as fierce—or as revealing—as the ones fought over Billboard’s methodologies. Back in 2019, when K-pop powerhouse BTS debuted their …
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It’s that time of the month again—the ritual where fans drag each other online over Spotify deleting streams from their favorite artists. Let’s clear the air. First, Spotify deletes streams …