Harper Beckham, the 14-year-old daughter of David and Victoria Beckham, is preparing to enter the beauty industry with her own debut line, trademarked as HIKU by Harper. According to multiple reports, the teen recently completed a secret photoshoot in London for the range, which is expected to launch in late summer.
The project has been driven entirely by Harper herself, with sources describing it as a longtime dream. “This has long been a dream of Harper’s — it has all been driven and led by her,” an insider told The Sun. “She has seen first-hand how her mum has successfully cracked the world of beauty.” The brand is aimed squarely at Gen Z and Gen Alpha consumers and draws clear inspiration from South Korean cosmetics, tapping into the global K-Beauty phenomenon that has reshaped skincare and makeup trends worldwide.
The name HIKU by Harper was filed in October 2025 under H7B Limited — a company Victoria Beckham incorporated referencing Harper’s full name, Harper Seven Beckham — and covers cosmetics along with potential lifestyle extensions. While “Hiku” has Japanese linguistic roots meaning “to attract or lead,” reports emphasize its alignment with K-Beauty’s focus on innovative, gentle formulations and the sought-after “glass skin” aesthetic popular among young consumers.
Harper’s move arrives at a moment when K-Beauty is capturing significant market share in the West. U.S. retail sales of Korean beauty products reached approximately $2 billion in 2025, up more than 37 percent year-over-year and far outpacing the broader beauty industry’s single-digit growth. South Korea has become the top foreign beauty supplier to the United States, overtaking traditional leaders like France, with exports surging 57 percent to $1.9 billion in 2024 alone. North America now accounts for roughly 34 percent of the global K-Beauty market, driven by demand for multi-step skincare routines, clean ingredients, and TikTok-fueled trends that resonate strongly with Harper’s generation.
Victoria Beckham is positioned to play a key mentoring role. She launched her own Victoria Beckham Beauty line in 2019, which has been a major driver of growth for the family’s broader business. Victoria Beckham Holdings reported revenue of £112.7 million (approximately $152 million) in 2024, a 26 percent increase, with positive EBITDA of £2.2 million and four straight years of double-digit growth. Direct-to-consumer channels now make up 62 percent of sales, and the beauty division — featuring standout products like the Satin Kajal Liner — helped narrow losses and stabilize the fashion label.
Harper has already shown a genuine passion for beauty, appearing in multiple tutorials for her mother’s brand and applying makeup to family members, including David Beckham. Victoria has publicly noted her daughter’s early talent for techniques like contouring, calling her “obsessed” with makeup since age 11. With this hands-on family involvement and Victoria’s proven track record in product development, clean formulations, and scaling a celebrity-driven beauty business, the setup offers Harper practical guidance on everything from formulation to marketing — without turning it into a “Brand Beckham” extension.
Insiders say Harper hopes to build something comparable to Kylie Jenner’s empire, which turned a lip-kit launch at age 18 into a billion-dollar brand. At 14, Harper’s K-Beauty-inspired line positions her to ride one of the fastest-growing segments in Western beauty, backed by parental expertise and a booming market that shows no signs of slowing.
