For the past two years, the industry has been waiting for one seismic event: BTS’s full-group comeback, the moment everyone expects will push Korean art and culture to a new …

A lot of artists “represent Korean culture” through surface markers—hanbok on stage, historical motifs in a music video, a sprinkle of traditional instruments, or a Korean phrase dropped into an …

Originally published: March 2, 2024 Justin’s Surreal music video is disarming in the best way. It doesn’t lean on grand illusions or Christopher Nolan-style timelines; its twist comes from something …

“Tear—or Tear—is more than just a breakup song. It’s a love letter from BTS to BTS. A song that speaks of separation, not just in relationships, but in bonds that …

The damages lawsuit between former ADOR CEO Min Hee-jin and BELIFT Lab has entered a critical stage, with the fourth hearing held on November 14. This is not a standalone …

There is a long-running tension in how Western audiences or audiences outside of Korea interpret the relationship of Korean idols amongst each other, specifically male ones. And perhaps, the most …

No artist in Korea has been given a penthouse apartment, paid $3.5 million in their second year, placed at the top of every brand’s wishlist, granted a dedicated makeup suite, …

BTS’ Save Me and I’m Fine are known to be 2 specially connected songs because of their visual ambigram and musical ambigram. Flip Save Me and it will read I’m …

What was supposed to be a straightforward return has turned into one of the most complicated chapters in this saga. ADOR confirmed Haerin and Hyein’s reinstatement, but soon after, Minji, …

A fan of Seventeen tweeted a post of Vernon’s mom which she posted on facebook. It created a fandom war between CARATS and ARMY but also between the mother and …