TWICE is entering its tenth year with the momentum of a group nowhere near its peak. Their latest singles, “Takedown” and “Strategy,” are now in their 19th and 17th consecutive …
K-pop
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K-popMin Hee Jin vs HYBEMusicThink Piece
HOW TO REBRAND NEW JEANS: CAN HAERIN & HYEIN CARRY THE NAME WITHOUT MINJI, HANNI, & DANIELLE
No artist in Korea has been given a penthouse apartment, paid $3.5 million in their second year, placed at the top of every brand’s wishlist, granted a dedicated makeup suite, …
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ILLIT’s next album is going to be released on November 24, 2025 with a music video on the same day. Known for having the cutest packaging and merch, they have …
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What was supposed to be a straightforward return has turned into one of the most complicated chapters in this saga. ADOR confirmed Haerin and Hyein’s reinstatement, but soon after, Minji, …
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BTSK-popMusic
MOTHER OF SEVENTEEN’S VERNON SAID BTS ‘DIDN’T PAVE THE WAY’, CLAIMS HYBE USED SEVENTEEN TO OFFSET BTS’S INCOME LOSS
A fan of Seventeen tweeted a post of Vernon’s mom which she posted on facebook. It created a fandom war between CARATS and ARMY but also between the mother and …
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In K-pop, perfection has always been the product. Idols train for years to master choreography, diction, and stage presence, their every move filtered through an agency’s idea of what sells. …
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EXO is officially back in motion — but not without turbulence. Six members — Suho, Chanyeol, D.O., Kai, Sehun, and Lay — are set to reunite for Travel the World …
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DISCLAIMER: THIS IS NOT A LEGAL ADVICE. The dispute between New Jeans and HYBE reignited public interest in how much power idols actually have. But the push for better treatment …
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BusinessK-popMin Hee Jin vs HYBEMusic
WHY NEW JEANS LOST THE CASE AGAINST ADOR AND HOW IT MADE KPOP WORSE
When the conflict between NewJeans, ADOR, and HYBE began, many fans believed it is a chance to challenge outdated contracts and shift power toward artists. Instead, the court’s ruling has …
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BusinessK-popMusic
IDOLS WHO CREATED THEIR OWN AGENCIES: WHO SUCCEEDED, WHO FAILED
by Ken Watanabeby Ken WatanabeIdols who created their own agencies and businesses.